Why did Kenneth L. Lay do it?
Pundits from every corner of academe are weighing in on this question. But the countless analysts who claim that the former Enron Corp. chairman lied out of greed are wrong.
<a href="http://d1.openx.org/ck.php?n=n25603&cb=573903201?=34&cat=entertainment&tv=article_Z17-IQ5-GPA_C_1.0&ci=4590344&pm_mode=p&tn_kw=business+model:ken+lay&rn_kw=successful:home:financial:counseling:claim&subj=&pm_slug=s%3Do%26n%3Do%26k%3D%26ci%3D4590344%26iv%3D0%26pi%3D34%26sessid%3Da805cb83d094981de2fc73a616b74866faa3d98c%26uuid%3Dba0ee49d07db83ce33404104e05818654ed60bff%26prt%3D1248117856%26pgtp%3Darticle%26t_v%3Dv%26u_ip%3D76.91.206.187%26tv%3Darticle_Z17-IQ5-GPA_C_1.0%26h_d%3Darticles.latimes.com%26cat%3Dentertainment%26pe_id%3D4590344%26rna%3Dpub-0227802054925200%26rn%3Dg%26rnp%3Dc%26rt%3Dcpc%26rnrci%3D5212128158%26rnrcn%3DCMI-A-002%26rncci%3D6138855783%26rnccn%3DCMI-A-009%26rnlci%3D7764525897%26rnlcn%3D7764525897%26pe%3D8257e4067da82a4ad1275307ee4660d25ac0cec2" target="_blank"> <img src="http://d1.openx.org/avw.php?zoneid=25603&cb=573903201&n=n25603?=34&cat=entertainment&tv=article_Z17-IQ5-GPA_C_1.0&ci=4590344&pm_mode=p&tn_kw=business+model:ken+lay&rn_kw=successful:home:financial:counseling:claim&subj=&pm_slug=s%3Do%26n%3Do%26k%3D%26ci%3D4590344%26iv%3D0%26pi%3D34%26sessid%3Da805cb83d094981de2fc73a616b74866faa3d98c%26uuid%3Dba0ee49d07db83ce33404104e05818654ed60bff%26prt%3D1248117856%26pgtp%3Darticle%26t_v%3Dv%26u_ip%3D76.91.206.187%26tv%3Darticle_Z17-IQ5-GPA_C_1.0%26h_d%3Darticles.latimes.com%26cat%3Dentertainment%26pe_id%3D4590344%26rna%3Dpub-0227802054925200%26rn%3Dg%26rnp%3Dc%26rt%3Dcpc%26rnrci%3D5212128158%26rnrcn%3DCMI-A-002%26rncci%3D6138855783%26rnccn%3DCMI-A-009%26rnlci%3D7764525897%26rnlcn%3D7764525897%26pe%3D8257e4067da82a4ad1275307ee4660d25ac0cec2" border="0" alt="" /> </a>
After 25 years of studying and counseling self-destructive executives whose behavior was at least as abnormal as Lay's, I can guarantee that what drove him--or, more accurately, caused him to freeze in his tracks as Enron's financial house of cards was collapsing--was far more complex.